Public Media.
Superview™
Locatrics® is the all-in-one public media platform for advertisers and professionals that helps you integrate digital and analog out-of-home with your omnichannel campaigns.
Locatrics® gives you an enhanced view which combines real-time out-of-home data with expert insights and provides independent access to the best digital and analog public media spaces at precisely the moments when they matter most.
Right place. Right time. Right now.
Give programmatic the all-in-one Superview™
The only all-in-one public media platform with integrated digital out-of-home planning
See more clearly and target spending with expertly curated geo-based insights. Now you can plan and execute hybrid campaigns programmatically all in one.
OUT-OF-HOME ADVANTAGE
Superview
Boost your view with Locatrics®. See and use the best geo-based insights from multiple sources of intelligence, expertly designed for media planning, buying, display and tracking – now campaigns are easy to run, double the impact and super-fast to deploy.
Insight. Not out-of-sight
3 reasons to
use Locatrics®
Easier
Easy-to-run campaigns with accessible maps, guides, data and geo-spatial visualizations
+ Intuitive interface & step-by-step guidance
+ Easy-to-use maps bring your data to life
+ Use existing data sets or upload your own
+ Visualize your decisions & see your data in it's place
3 reasons to
use Locatrics®
Smarter
Easy-to-run campaigns with accessible maps, guides, data and geo-spatial visualizations
+Combine expert insights with real-time data for smarter results
+Hundreds of clients, thousands of campaigns
+Hundreds of media owners, thousands of orders
+Nobody knows Germany better – get independent tips and insights from seasoned professionals
3 reasons to
use Locatrics®
Faster
Easy-to-run campaigns with accessible maps, guides, data and geo-spatial visualizations
+Locatrics combines full power of DSP, DMP and hybrid planning of digital and analog public media
+Beneficial partnerships with leading publishers and inventory providers
+Strategic relationships that directly integrate Germany’s leading infrastructure SSPs
+Fast results – now commission local and programmatic campaigns in just a few clicks
Direct integration
National Infrastructure SSPs
Leading Publisher / Inventory Providers
Trusted by many of the world’s best known brands
Get the latest...
Cooperation: Deutsche Hochschulwerbung and Unicum TV
HYGH News: Outdoor displays in Munich
net.D and It Works Group launch Valentine’s Day campaign
Optimized advertising impact thanks to AI-supported eye tracking: It Works Group cooperates with Neurons
Programmatic DOOH in focus – IDOOH Academy with Laura Hentschel
iKiosk as interactive DOOH medium
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to go?
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