Johanna Schmid

After several delays due to water damage and fire safety adjustments, the time has finally come: Westfield Hamburg-Überseequartier opened on April 8. The modern complex in Hafencity brings living, working and leisure together in one place – and demand is huge: 94% of the space for stores, restaurants, entertainment and culture has already been taken. […]

Deutsche Hochschulwerbung and Unicum TV, a DooH provider specializing in the education sector, are further expanding their cooperation in the field of digital out-of-home advertising. The “Campus Screens” programmatic DooH network of Deutsche Hochschulwerbung, which has been in place since 2022, will be expanded to include advertising space from Unicum TV. As a result, over

HYGH installs first outdoor displays in Munich In another milestone in digital outdoor advertising, HYGH has installed its first outdoor displays in Munich. With this expansion, the company is extending its digital advertising network in the digital out-of-home (DOOH) sector. The high-resolution 60-inch Samsung displays were specifically positioned at highly frequented locations in the Bavarian

Happy Valentine’s Day from Düsseldorf! For Valentine’s Day, we have implemented a special (D)OOH campaign together with add2 and net Düsseldorf. The message: Love connects. Just like the fiber optic network of the Düsseldorf Internet provider. The campaign was played out on CLPs, PV Roadsides, PV Giant Outdoor and PV Stations in Düsseldorf, reaching a

We are expanding our technology and data expertise with the “Creative Check” from Neurons AI, a leading marketing tool for optimizing motif design and increasing advertising performance. The “Creative Check” is based on behavioral research data such as eye-tracking and rapid response tests and provides reliable predictions of advertising impact. This partnership marks another milestone

Programmatic Digital Out of Home in focus – Laura Hentschel in a webinar As soon as outdoor advertising becomes part of the media plan, the focus is often on Digital Out of Home (DOOH). This raises the question in every briefing: Should DOOH be planned and purchased programmatically or via individual bookings? And how can

With the iKiosk Screen, provider ISM Intelligent Signage for Media is digitizing the prepaid card shelf. From now on, the 21.5-inch screen can be used to purchase all vouchers or prepaid cards (e.g. Netflix, Apple, mobile phone providers, etc.) as well as for advertising. The screen can also be used as an information medium, e.g.

Rechargy is an innovative power bank rental company that makes it possible to rent a power bank at special Rechargy stations and return it at any station. The stations can be found in cafés, restaurants, bars, clubs, venues, trade fairs and events. A screen installed above the stations offers optimum flexibility for DOOH advertising measures.

DOOH 2025: These innovations will shape the future of outdoor advertising Digital Out-of-Home (DOOH) remains on course for success in Germany in 2025! According to Nielsen, digital channels already accounted for 43% of gross outdoor advertising sales in 2024 – clear proof of the growing relevance of DOOH. But what is driving this development? Adzine

Outdoor advertising is becoming smarter and more data-driven – but the real challenge often lies in the details. In his latest guest article for Adzine, our CPO Lars Kirschke takes a look into the “engine room” of data-driven campaigns and sheds light on where the stumbling blocks lurk. 1. choosing the right data partners Data

At central locations, adbility media’s “Winter Worlds” create an extraordinary experience in the surroundings of Christmas markets. The popular location on Düsseldorf’s “Kö”, for example, offers the opportunity to become an ambassador during the Christmas season with 2 LED boards, 6 UHD TVs and 12 dCLP screens (65″)! There are further locations on the Ferris

Ströer expands the DOOH network in Dortmund’s subway stations In addition to the expansion of the PV-Infoscreen offering, a total of 30 new, optimally positioned screens will be available in the PV-Station network in the five most frequented stations Kampstraße, Reinoldikirche, Stadtgarten, Stadthaus and Hörde over the next few months. Together with the existing portfolio,

PV Giant Indoor Stuttgart: An 11.25 m² PV Giant Indoor has been installed in the stylish Calwer Passage in the heart of Stuttgart, located directly above the busy entrance to the S-Bahn. The Calwer Passage is a charming shopping mile with a central location that connects the lively Calwer Straße with the exclusive Theodor-Heuss-Straße. –

(D)OOH for net.D – A strong and local signal for Düsseldorf! Does Düsseldorf really need a new network? We are of the opinion: Yes! Because the newcomer from the Düsseldorf area net.D (subsidiary of Netcologne) wants to challenge the well-known heroes Vodafone and Telekom. And as a Düsseldorf-based company, we are of course delighted to

What is the current state of programmatic DOOH advertising in Germany? In its “State of the Nation”, VIOOH, in collaboration with MTM, provides an annual outlook on the future of DOOH. What we can already reveal: In a global comparison, Germany is one of the leading markets for DOOH innovation and is seen as particularly

The old world meets the new: OOH must also move with the times Bringing traditional out-of-home media into the programmatic age is the key to driving the growth of OOH. A look at the success of online marketing shows that programmatic buying is one of the success factors. No wonder, because it makes booking advertising

Digital screens – now also at PENNY POS. The aim is to equip around 230 stores with an average of 4 screens per store by the end of 2024. Screen in the shop window: window area next to the store entrance, 55” screen, portrait or landscape format Screen in the entrance area: entrance case or

Kölle Zoo has stood for expertise in pet supplies since 1969. In the 24 specialty stores in Germany and Austria, everything revolves around animals. Now Marketing of Moments is offering eye-catching DOOH screens in the specialist stores. 65-inch DOOH steles in the direct field of vision at the entrance to the Kölle Zoo pet supplies

The well-known Mercedes Benz Arena in Berlin officially bears the new name “Uber Arena” since 22.03.24. The renowned venue, which is known for its first-class events and concerts, will be equipped with state-of-the-art digital out-of-home screens marketed by Goldbach. By marketing the 60+ screens (Marquee Signs, Mediatower, Videowalls, DCLP) around the Uber Arena and Uber

We are proud to announce our new partnership with renowned data specialist Adsquare to redefine the boundaries of audience targeting for out-of-home advertising. By integrating Adsquare’s audience scoring technology into Locatrics Superview, advertising campaigns can be targeted more precisely by analyzing movement data and consumer insights. In addition, we offer a footfall measurement solution specifically

New strategic alliance for TV campaign boost: In order to support TV campaigns with data-driven DooH measures, we at It Works are now cooperating with the market analysis company All Eyes On Screens. TV is an integral part of many advertising plans. However, the channel is also struggling with a loss of reach. Out-of-home advertising

From October (week 40), a total of 50 additional Digital City Light Posters will be available for booking at the highest-frequency locations in the state capital. This completes the expansion of the DigitalCityNet (DCN) for the time being. Together with the 50 spaces of the DigitalDeluxeNet (DDN), this means that 100 digital advertising spaces are

HYGH announces partnership with drugstore chain Budnikowsky: City Displays are to be used in all stores in the Berlin and Hamburg area. Around 300 HYGH displays will be integrated in around 200 Budnikowsky stores. Official installation will start in October. All 300 55-inch City Displays are then to be installed in the windows of Budni

Targetings and programmatic bookings for 3,000 digital screens in REWE markets: From the fourth quarter onwards, advertisers will be able to use the first targeting options when booking the digital steles in the entrance zones of around 3,000 REWE stores. For example, brands can already advertise according to federal states, cities, postal code areas, REWE

With 270 video walls at 170 locations, OBI’s in-store network is the largest DOOH network in the DIY channel to date. Through a cooperation with One Tech Group, the screens of the entire network are now available via the SSP1 supply-side platform. The DOOH and retail inventory of SSP1 is already fully connected to our