Deutsche Hochschulwerbung and Unicum TV, a DooH provider specializing in the education sector, are further expanding their cooperation in the field of digital out-of-home advertising. The “Campus Screens” programmatic DooH network of Deutsche Hochschulwerbung, which has been in place since 2022, will be expanded to include advertising space from Unicum TV. As a result, over 250 digital screens at universities will be available for automated booking by the end of 2025.
The campus screens are strategically placed at highly frequented locations such as entrances, passageways, refectories, cafeterias, campus stores and student residences. Advertisers can run their advertising campaigns via the Hivestack, Broadsign Reach, Vistar Media and SSP1 platforms.
Ioannis Voudouris, Managing Director of Deutsche Hochschulwerbung, emphasizes the importance of this expansion: “We are delighted to further expand our trusting partnership with Unicum TV. By integrating new advertising spaces, our programmatic DooH offering “Campus Screens” is growing so that advertisers will benefit from an even greater reach at the university touchpoint in future.”
Source: https://invidis.de/2025/03/programmatic-an-unis-deutsche-hochschulwerbung-und-unicum-tv-kooperieren/
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