The digital towers of Sign You / Ströer achieve their effect at the strategic placement in the center of the Mall of Berlin, the so-called Piazza, a kind of covered passageway on the first floor, which connects the east and west wings:
A total of 2 towers provide a 360° advertising presence
Dominant spatial effect and first-class image quality in Full HD
Fixed image, Cinemagram or Full Motion
Strategically favorable position in the center of the mall
Ø 70,000 visitors/day in the mall
Wide coverage of the central pedestrian flows
Advantages:
2 towers with dominant impact and unavoidable contact
Long viewing duration due to maximum visibility
Your message presented in an emotional and attention-grabbing way
Intensive and unique effect
90 minutes a shopping center visitor stays on average and implies a high contact frequency
Source: Sign You / Ströer
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