HYGH installs first outdoor displays in Munich
In another milestone in digital outdoor advertising, HYGH has installed its first outdoor displays in Munich. With this expansion, the company is extending its digital advertising network in the digital out-of-home (DOOH) sector.
The high-resolution 60-inch Samsung displays were specifically positioned at highly frequented locations in the Bavarian capital. They are elegantly integrated into the facades of centrally located buildings and offer companies, brands and advertisers an innovative opportunity to communicate their messages to a wide audience in real time.
The establishment of the HYGH Outdoor Network creates a completely new advertising category that acts as an integral part of a modern, digital urban development concept. The network combines pioneering advertising technology with urban infrastructure and helps to enrich the cityscape with dynamic and relevant content.
The rollout of the HYGH outdoor displays will continue over the coming months. After Munich, further German cities are already planned for the next expansion phase
Source: HYGH AG
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