We are proud to announce our new partnership with renowned data specialist Adsquare to redefine the boundaries of audience targeting for out-of-home advertising.
By integrating Adsquare’s audience scoring technology into Locatrics Superview, advertising campaigns can be targeted more precisely by analyzing movement data and consumer insights.
In addition, we offer a footfall measurement solution specifically for the retail sector, which makes it possible to compare footfall on out-of-home advertising media with the corresponding store visits.
“By fully integrating the data into our analysis, planning and bidding process, the results on our all-in-one Locatrics platform are raised to a new level. In intermedia competition, this will give the entire outdoor advertising genre an additional boost,” says Lars Kirschke, CPO of the It Works Group, about the collaboration.
Tom Laband, CEO of Adsquare, emphasizes that the merger is a big step for both companies. “It is our common goal to support our clients’ campaigns with the most advanced technology and data to maximize their advertising efficiency in the dynamic world of out-of-home advertising. We see this as the beginning of a long-term collaboration.”
Source: It Works Group, https://invidis.de/2024/04/it-works-group-targeting-boost-mit-adsquare/
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