News

Get the latest news & trends from the (D)OOH area

Outdoor 1
New Partner in the Retail Media Network
Inovisco continues to expand its retail media portfolio in the food retail sector and is adding HIT supermarkets to its screen network. With the integration of nearly 100 additional locations, the Germany-wide inventory continues to grow, creating new opportunities for eye-catching advertising campaigns directly at the point of sale. The network features 75-inch welcome screens […]
A stage for brands that deserve attention
With The Star Lights, Ocean Outdoor is expanding its premium portfolio to include another eye-catching, high-impact location at Westfield Centro Oberhausen. The new, approximately 50 m² screen in portrait format is located directly above the main entrance to the CineStar movie theater—one of Germany’s busiest shopping and entertainment destinations. Thanks to its prominent placement, The […]
Cittadino launches video walls at Düsseldorf Airport
Cittadino continues to expand its DOOH network with a strong focus on airports: New video walls have been installed in the arrivals area (the “Welcome Walk” and baggage carousels) at Düsseldorf Airport, supplemented by additional screens at Cologne/Bonn Airport. In Düsseldorf, the new system comprises 18 double-sided LED walls (a total of 36 screens) with […]

Other news

Rossmann now programmatically bookable

One Tech Group and Rossmann are launching a strategic partnership in the field of in-store retail media. As part…

LAYA continues to expand its retail media network

Together with its new partner Retail Trade Group (RTG), LAYA has already activated around 100 screens at Globus, V-Markt,…

New DOOH network for DIY retailers

The German DIY sector is getting a fresh DOOH and retail media network, as Advercharge and Bauking have installed…

eisbach media’s EV screen portfolio continues to grow

The EV screen portfolio of eisbach media is growing steadily and is now present at over 160 touchpoints in…

LAYA Media takes over exclusive DOOH marketing at Müller

Since October 1, 2025, LAYA Media has been responsible for the exclusive marketing of EMSU GmbH’s digital out-of-home inventory…

3D Cube: Spectacular DOOH screens at the POS

With FRAMEN’s innovative 3D DOOH cubes, every brand becomes an absolute eye-catcher. The striking, realistic-looking 3D animations provide an…

We paint the city orange: Make it Monkey!

For Monkey Shoulder’s urban awareness campaign, we teamed up with Iprospect and William Grant and Sons to deliberately focus…

Airport: pDOOH update & new screens

In addition to Frankfurt and Hamburg airports, the digital advertising inventory of Cologne/Bonn and Stuttgart airports can now also…

RBL Update: New screens in Aachen & Leipzig

RBL continues to expand its DOOH presence – now also in Aachen and Leipzig RBL’s digital advertising media have…

Ströer Update: New PV Giant at Berlin Central Station

The Public Video Giant Indoor reaches up to 320,000 visitors a day at Germany’s largest railroad station – directly…

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