We are expanding our technology and data expertise with the “Creative Check” from Neurons AI, a leading marketing tool for optimizing motif design and increasing advertising performance. The “Creative Check” is based on behavioral research data such as eye-tracking and rapid response tests and provides reliable predictions of advertising impact.
This partnership marks another milestone on the way to the data-driven and user-centered further development of Martech’s Locatrics platform. Thanks to Neurons’ science-based solutions, our customers can measure and optimize the impact of their advertising campaigns even more precisely – and in a minimum of time.
Concrete optimization suggestions through analytical predictions
The AI-based platform Neurons AI is based on 20 years of behavioral research and is one of the world’s largest proprietary databases for neuroscience and eye tracking with 120,000 data sets and 100 billion data points.
Predictive models are used to generate insights and recommendations on audience behavior such as attention, engagement, recall and cognition (visual complexity). These 4 KPIs create transparency about the actual impact of the advertising material. With over 95% accuracy, the “Creative Check” thus provides optimization suggestions for static and dynamic (D)OOH creative as well as online advertising media.
“Engagement heatmaps” immediately provide precise information about viewing patterns and optimization potential and illustrate, for example, which areas of the creative have the greatest and least influence on overall engagement in order to provide companies with clear recommendations for action to optimize their advertising campaigns.
The results are compared using industry standards and several creative tests. Optionally, detailed insights and specific recommendations for action for optimized results can be called up afterwards.
The collaboration with Neurons underlines our commitment to maximizing our clients’ success with state-of-the-art technology and comprehensive data. We want to offer innovative and scalable solutions that give our clients a clear competitive advantage through even more efficient campaigns.
Dr. Thomas Zoëga Ramsøy, founder and CEO of Neurons, added: “We are excited to support It Works Group with insights that will enable them to understand their clients’ audiences better than ever before. With Neurons AI, It Works Group’s clients can optimize their image and video advertising before it even hits the market.”
All Neurons features are now available via Locatrics and will enable our clients to optimize their campaigns even more precisely and efficiently.
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