PENNY goes into digital signage marketing

It Works Group Locatrics Penny Digitale Screens First Mover Angebote 2024 Agency.pdf Gross Klein 768x461

Digital screens – now also at PENNY POS. The aim is to equip around 230 stores with an average of 4 screens per store by the end of 2024.

  • Screen in the shop window: window area next to the store entrance, 55” screen, portrait or landscape format
  • Screen in the entrance area: entrance case or in the front fruit & vegetable area, 43” screen, portrait format
  • Fruit & vegetable niche screen: 43” screen, landscape format, can only be booked for certain product groups
  • Screen confectionery niche: 43” screen, landscape format, can only be booked for certain product groups

Source: Rewe Group

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