Programmatic Digital Out of Home in focus – Laura Hentschel in a webinar
As soon as outdoor advertising becomes part of the media plan, the focus is often on Digital Out of Home (DOOH). This raises the question in every briefing: Should DOOH be planned and purchased programmatically or via individual bookings? And how can this be optimally combined if classic poster advertising is also taken into account? There is also the challenge of effectively implementing targeting parameters and the customer’s campaign wishes.
In the IDOOH Academy online webinar on 05.02.2025, our Head of Programmatic & Digital Media Laura Katharina Hentschel will explain how a successful DOOH strategy – including programmatic – can be implemented.
Experience an exciting insight into the world of Digital Out of Home (DOOH) advertising! Our colleague Laura Hentschel will use various cases to show you how to plan and successfully implement a (programmatic) DOOH campaign from a briefing.
In her presentation, you will find out when programmatic advertising really makes sense in the DOOH sector and how classic and digital outdoor advertising can be cleverly combined to achieve maximum impact. Be inspired by practical examples and discover new approaches to strategically and creatively take your campaigns to the next level!
Click here to register for free
Source: https://idooh.media/academy/programmatic-digital-out-of-home-im-fokus-012025/
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