The well-known Mercedes Benz Arena in Berlin officially bears the new name “Uber Arena” since 22.03.24. The renowned venue, which is known for its first-class events and concerts, will be equipped with state-of-the-art digital out-of-home screens marketed by Goldbach.
By marketing the 60+ screens (Marquee Signs, Mediatower, Videowalls, DCLP) around the Uber Arena and Uber Eats Music Hall (formerly Verti Music Hall), advertisers can showcase their messages to a highly engaged audience that is passionate about sports, concerts and other events.
The Marquee Signs are 3 locations with 5 video walls around the Uber plaza on the street/public transit. The DCLPs and the Mediatower & Videowalls are located directly on the square between the event halls. The media towers are already programmatically connected and can be booked via Locatrics. 3D campaigns are also possible on the spaces.
source: Goldbach Germany GmbH
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